vimpelcom’s chameleon content discovery service hits 6.4 million mobile subscribers after only six months

By | October 25, 2005

Capacity for a further three million subscribers ordered from technology partner Celltick as demand for Chameleon soars

GSM Central and Eastern Europe show, Zagreb, Croatia, 25 October 2005 – Celltick, the market leader in interactive idle-screen broadcast applications, today announced that Russian mobile operator, VimpelCom (NYSE: VIP) has ordered an additional three million user licences for its Chameleon service.

Launched in April 2005, VimpelCom´s Chameleon service, which is based on Celltick´s LiveScreen technology, is already available to more than 6.4 million customers in Russia and is on track to reach its target of 10 million users by the end of the year.

The service sends streams of free news headlines, sport reports, weather updates, music stories, gossip and games to be sent directly to mobile phone screens. Just like a screen saver, the messages appear silently when the phone is not in use. When VimpelCom’s customers see a message of interest they simply click on the OK button. A menu then opens and presents various options. For example, a video news report or an automatic link to a WAP site, a web page, or an SMS message with more information.

Guy Weiss, VP European sales at Celltick, said: “We are delighted to have this show of confidence from one of our largest customers. Content Discovery is one of the biggest opportunities for mobile operators today and our system enables them to promote multiple content services to subscribers. Together VimpelCom and Celltick have categorically proven that, by bringing content directly to a mass market, an idle screen content discovery service will increase both data traffic and revenues.”

Victor Markelov, product director at VimpelCom, said: “We are very pleased with the results of our collaboration with Celltick. Our joint solution enables us to distribute mobile content rapidly and effectively – Chameleon is a service appreciated by our customers.”

On 27th September 2005 at The GTB Conference (Convergence in Consumer Market) in London, Victor Markelov, Product Director at VimpelCom, discussed the success of the Chameleon service with an international audience of senior decision-makers in the telecom industry.

Celltick is also exhibiting at the GSM Central and Eastern Europe 2005 show in Zagreb, Croatia which is taking place today and tomorrow (25-26 October). It will be demonstrating its products to regional mobile network operators attending the event.

About VimpelCom

VimpelCom is a leading provider of telecommunications services in Russia and Kazakhstan, operating under the “Bee Line GSM” brand in Russia and “K-mobile” and “EXCESS” brands in Kazakhstan. VimpelCom´s network covers approximately 94% of Russia´s population (136.5 million people), including the Moscow Region and the City of St. Petersburg, as well as the entire territory of Kazakhstan. VimpelCom was the first Russian company to list its shares on the New York Stock Exchange.

About Celltick

Celltick Technologies is a global leader in idle-screen application and mobile interactive broadcast. Millions of users around the world already use the company’s products, which allow mobile operators to deliver value added service to the mass market simply intuitively. The company is headquartered in London, has an R&D centre in Israel and offices in China, India and Russia.

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