Unprecedented Email Delivery Rates with StrongMail

By | December 11, 2006

StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that BrassRing, a leading provider of global talent management solutions, has increased the deliverability of its email communications by standardizing on the StrongMail email delivery platform. By providing BrassRing with scalable performance and increased visibility into deliverability issues, StrongMail has enabled BrassRing to resolve delivery problems and optimize its business-critical email communications.

As a provider of talent management solutions for Fortune 1000 and Global 2000 organizations, BrassRing generates hundreds of thousands of emails on a daily basis. In addition to relying upon email as a vital transactional tool to instantly connect employers, recruiters and candidates, BrassRing utilizes email as a core component of its talent management customer service initiatives, which include 24-hour resume processing, advanced search capabilities and access to 65 million talent profiles.

“Our transactional emails drive the fundamental processes for building dynamic workforces, so when we had an email delivery problem, it hurt,” said Kamal Jain, Director of ASP Operations. “StrongMail has given us the reliability and robustness to deliver critical email in a much more timely and dependable way — and, at the same time, it gives us visibility into things we couldn´t formerly see or control.”

With clients relying upon the timely delivery of emails containing critical employment information, BrassRing was eager to resolve the issues associated with its legacy email system, including bounced messages, delivery bottlenecks and zero visibility into delivery failure categories. Through the seamless integration of StrongMail´s email deliverability infrastructure, BrassRing now has access to a full suite of delivery, tracking and management capabilities, which are all housed in a single, delivery-optimized platform. Additionally, StrongMail´s advanced bounce management technology provides BrassRing with the granular visibility into delivery rates, throttling limits, and real-time updates on ISP rules of engagement.

“Before deploying StrongMail MTA, we were often reactive to our email deliverability issues,” Jain further commented. “Now armed with StrongMail´s smart bounce management and deliverability live updates, we have real-time insight into the most beneficial and actionable steps to prevent or correct erroneous ISP blocks or failures. This allows us to work smarter, while providing our global customer base with world-class customer service.”

“StrongMail offers service-oriented businesses a robust yet nimble email infrastructure that integrates performance, delivery, visibility and control into a single platform,” said Frank Addante, founder of StrongMail Systems. “By implementing StrongMail, global companies like BrassRing have the time, flexibility, and resources to focus on core business processes and provide better customer service to their clients.”

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