It´s official Infosecurity Europe is now the largest Information security exhibition in the world, with 6172 square metres of stand space (approx 68,500 sq ft) and 282 primary stand holders and over 350 exhibitors (including companies sharing stands). Attendance broke all records with numbers up by 7% with 11,635 visitors compared with 10,874 in 2005 with the knock on effect that the exhibitors were keen to reserve and book their stand space and positions for 2007!
Infosecurity Europe was truly international this year with almost a third of companies exhibiting from overseas with many using it as the gateway into Europe – a large contingent of companies exhibited from North America, South America with the “BRASEC” Brazilian Pavilion, Asia and Australia. Infosecurity also saw great interest from overseas visitors with almost 1000 attending from as far afield as USA, Japan. Israel and across Europe.
The show is renowned for it´s FREE education programme and this year was no exception when it came to getting the big names to present to the jam-packed auditoriums filled with eager faced IT security professionals hungry for the latest hints and tips on how to stop their companies becoming the next big Information security victim!
Gary Mckinnon “dubbed the most profligate hacker of all times” thrilled the crowds in the hacking session making his last public appearance where he was able to talk about his experiences as a hacker – this was prior to his trial which has resulted in the courts allowing his extradition to the US. The Lion´s Den was also a crowd puller where seven innovative vendors bravely faced Europe´s most knowledgeable IS buyers in a head-to-head battle where the products were closely scrutinised – leaving just one company standing – the winner was BeeWare with their product Intelliwall I-Sentry.
The final results of the DTI Information Security Breaches Survey were also revealed at the show with the key finding that Information security was now a very high priority for UK business with 3/4 of senior management or board directors taking the issue of Information security as a chief concern and therefore spending more money than ever before with budgets up by an average or 4-5%.
Chris Potter, Partner, PricewaterhouseCoopers LLP who manages the DTI information security breaches survey said:
“We chose Infosecurity Europe as the launch venue for the DTI information security breaches survey because the show attracts a huge attendance of information security professionals and business people with information security concerns – it was certainly the right forum for the survey and proved to be a great success all round.”
The atmosphere at the event was better than ever as big business was being done at every corner and on every stand. Claire Sellick Infosecurity Europe´s Event Director said “This year topped the previous decade of Infosecurity shows with the quality of visitors, exhibitors and educational programme. The exit polls showed a great deal of business was done at the show and with the high attendance at IT Director and senior management level the exhibitors were very happy indeed. It was also pleasing to see the large numbers of overseas visitors who had come to the show with a purpose – and every seminar and keynote was packed to the brim which shows that Information security has at long last arrived and is no longer viewed as a one-off fixable business issue!”
The feeling of success reverberated around the show with many other exhibitors commenting on its success including:
Calum Macleod – European Director of Cyber-Ark
“This has got to be the best show in the world for Information security – none of the others come close to this one – it´s been brilliant for Cyber-Ark with real business achieved right here on the stand.”
Peter Woolacott, CEO, Tier 3
We are delighted with the level of interest shown by attendees at the Infosecurity Europe 2006 show. In the area of threat identification and management, Tier 3 believes the show, with the efforts of its organisers and staff, has assured a great launch for Tier 3s´ Huntsman IT threat management solution in the UK and the broader Europe.
Edward Cooper, VP Worlwide Marketing, Skybox Security
Skybox has attended Infosecurity Europe show for 3 years resulting in 6 closed deals worth over $1 million in sales.
Andrew Lochart, Senior Director of Marketing, Postini
In just the first two days of the event, we collected 1,400 leads, far exceeding our wildest expectations and beating totals from all other trade shows we´ve ever done.
Shirley O´Sullivan, Security Leader EMEA, Nortel
´´Nortel was exhibiting at Infosecurity Europe for the first time and we were impressed by the quality of customers, prospects and other security players at the show. We are definitely considering this show for next year as the leads exceeded all our expectations with decision makers attending being the majority.´´
Greg Howard, VP Sales EMEA, Endace Europe
Endace decided to invest much time and resource into the Infosecurity Europe London event and without doubt we will gain significantly from this relatively modest investment. By being able to demonstrate our 100% packet capture and CPU offloading we have several hundred new leads to follow though in the coming weeks.
Matt Fisher, Vice President, Centennial Software
Infosecurity Europe is the one event in the security calendar you have to be seen at. Sometimes companies are there out of necessity, but this year the event has definitely met our expectations and been well worth the effort.
Malcolm Brown, Business Development Manager, TRL Technology Limited
We saw more customers in the first two days than in the previous six months. Outstanding networking resulting in targeted and specific marketing intelligence.
Yad Jaura, Security Solutions Manager, iAnywhere
´´More people visited our stand on the first day at Infosecurity Europe than we´ve experienced in the entirety of some other shows.´´
Colin Dean, Business Development, Forensic Software
As a new product to market, we needed to find an effective way to speak with a high number of Security professionals- Infosecurity Europe worked!
Andrew Clarke, Vice President, International Marketing, Secure Computing Corporation
Secure Computing used Infosecurity Europe as a launch event for a family of new Identity and Access Management products – SecureWire – the event delivered key individuals who were eager to learn more.
Didi Barnes, Partner (Head of R&D), First Base Technologies
Over the four years we have attended Infosecurity Europe, our turnover has grown by 20%: partly sales leads obtained during the event, also via the increased brand recognition.
Robin Hill, VP, Sales, WEBSCREEN TECHNOLOGY
Webscreen has gained tremendously from exhibiting at Infosecurity Europe this year. We have had exposure to the kind of customers who are normally hard to reach, and gathered an average of 20 good leads per day. The speaking opportunity allowed us to get the benefits of our service across to a large audience; over 200 people were in the room.
Philip Ineson, Sales Director, Boxing Orange
Sharing space with two of our partners has doubled Boxing Orange´s exposure this year. The quality and quantity of delegates has been impressive and given our new business pipeline a real boost.
Serge Binet, Co-founder and CEO, Prim´X Technologies
We expect to meet partners, integrators, VARs and distributors and to collect sales leads. Within the first day at the show, we met many prospects and VARs who were very interested by our cryptography solutions.
Andrew Brown, Technical Account Manager, SonicWALL
The seminar was a great opportunity to address a broad audience. Very well attended, over 100 people – standing room only.
Franck Burtin, VP Sales & Marketing, Net Report
Infosecurity Europe 2006 has met Net Report´s expectations 100%! Key Distribution contacts were made to launch the security log management solution – Net Report Monitoring Center on the British Market.
Andy Campbell, Managing Director, Reflex Magnetics Ltd
The sheer volume of vendors and delegates is unrivalled anywhere else, you simply have to be here. It was non-stop for the entire three days and from a business perspective that has got to be good news in terms of sales leads. We will certainly be back for more next year.
John Stewart, CEO, Signify
The show just gets busier every year. Plenty of great new prospects and good channel partner contacts.
Nigel Trevena, IT Security Sales Manager, Avanquest UK
This years Infosecurity Europe was the busiest one that Avanquest have attended. The number and quality of leads almost doubled from last year and some major blue chip companies visited the stand and expressed an interest in our products.”
Neil Hammerton, Chief Operating Officer, Email Systems
´´The Lions Den event was an excellent way to raise awareness of Email Systems´ services to both the specific panel of judges and a packed audience of attendees.´´
´´Being principal sponsors of the bags handed out at Infosecurity Europe is undoubtedly beneficial for Email Systems as it ensures a level of brand visibility which would be extremely difficult for us to achieve. With approximately three quarters of the many thousands of attendees at the event taking one of the bags and displaying it around the event, it delivers excellent reinforcement which of course assists us greatly when people reach our stand as they feel as though they want to more about what we are offering at the show.´´
Neil Hammerton, Chief Operating Officer, Email Systems
´´As a lead generating experience, Infosecurity Europe 2006 was highly effective. The quality of visitors to the Email Systems stand was excellent and the profile raising activities which we employed at the show – in particular, sponsoring the bags handed around at the event and wearing highly distinctive fuscia shirts – ensured that attendees came away with an extremely strong impression of our brand.´´
Mark Hughes, MD, Europe Middle East & Africa, Proofpoint, Inc.
Infosecurity Europe is the only show we attend. Again it has paid for itself several times over with new leads and partnerships. Greatly increased visibility is an added bonus.
Edward Cooper, VP Worldwide Marketing, Skybox Security
Skybox Security has attended Infosecurity Europe for three years now. This show has resulted in six deals worth over $1.5M in revenues. We believe Infosecurity Europe is a must do for security companies that take their lead generation programs seriously.
Tony Larks, Marketing Manager UK & Ireland, Trend Micro
Infosecurity Europe was a great success. It goes from strength to strength each year. By exhibiting at the show, we strengthened our position in the market, networked with our clients and managed to develop new, CEO-level contacts. At Infosecurity Europe this year, we definitely over achieved our targets.
Ravy Truchot, President & CEO, SKYRECON SYSTEMS
Great event…plenty of prospects & partners contacts! Immediate ROI!
Peter Smith, Keyboard Sales Manager, Cherry Electrical Products
The show was very useful and resulted in potential customers visiting our stand. The press interviews were of a very high standard. We are confident we put our message across.
Gary Baker, Manager, Commercial Services, SGS United Kingdom Ltd
A well organised show with a wide diversity of delegates, we made some good quality leads and had a very enjoyable, worthwhile, event.
Phil Jones, Market Development Manager, 3M UK PLC
Having been a regular exhibitor at InfoSec, I have always found it to be my no. 1 marketing event – in terms of meeting key clients and prospects.
Gil Sever, CEO, Safend Ltd
´´Excellent educational and business opportunity! Increased our knowledge base while providing us exposure to other industry leaders. We make it a point not to miss this event.´´
Ari Tammam, Director of Business Development, Promisec
Infosecurity Europe 2006 was a very succesful show for Promisec. Traffic at our booth was better than expected with a number of Partners and customers showing serious interest in our solutions.”
Sarah Buttery, UK Marketing Manager, Kaspersky Lab
The event was bigger and busier than in previous years and this was reflected in the quantity and quality of leads we generated – we almost doubled our figure from 2005.
Phil Worms, Director, Product Marketing, iomart Group plc – Netintelligence
The bar was definitely raised at this year´s event. The quality of the stands, attendees and leads was simple excellent. Without doubt the best Infosecurity Europe yet.”
Ian Kilpatrick, Chairman, Wick Hill Group plc
As a long time exhibitor this was the best show ever. We exceeded our leads and reseller acquisition targets by the end of the second day. Truly excellent!”