ProRefer has already delivered impressive results for North-West solicitors Wallwork & Company, more than doubling the number of quotes they issue and converting up to 85% of them into instructions every month.
Like many firms, Wallwork & Company had invested in a case management system to help deal with the increasing amount of conveyancing work handled by the firm. With this in place, the partners wanted to drive more work through the system to maximise their return on investment.
They also wanted to anticipate increasing competition for their conveyancing services and look at how they could attract more referrals from other businesses. The partners knew their key challenge was to improve how they dealt with clients before instructions-to create a first impression that made Wallwork & Company stand out from its competitors. They decided to implement ProRefer, a new CRM-based referrals and lead management system from Cubic IT and it has paid dividends.
“ProRefer has proven to be extremely effective in growing our business.
Within 6 months of implementation, the level of instructions we now receive has required us to recruit two new fee earners and extra support staff. We know exactly what is happening with clients before they instruct us and we know exactly what is going on in the business. We monitor how much each referrer and marketing campaign generates in fees; we can see real-time how many new instructions we have taken; and if we lose a quote, we know why, so we can do something about it. We are delighted with the results to date and expect pro refer to provide continued growth for the firm.” said Simon Ainsworth, Partner.