RealNetworks Selects StrongMail as Email Delivery Platform

By | March 29, 2006

StrongMail Systems, Inc., the innovation leader in email infrastructure software, announced today that RealNetworks(R) has chosen StrongMail as its email delivery platform for marketing and transactional communications. StrongMail provides an email solution which improves deliverability rates and increases message relevance for outbound email initiatives.

“Email is an important communication vehicle in today´s digital world and Real is committed to continually improving our consumer experience,” said Jackie Lang, VP of Consumer Marketing for RealNetworks. “We selected StrongMail because it offers a compelling solution for email infrastructure and its team is focused on delivering a best in class experience for consumers.”

StrongMail integrates a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high-deliverability. StrongMail has the most sophisticated bounce management technology in the industry, providing granular visibility into delivery rates with clear, actionable steps to correct erroneous ISP blocks or failures. Because deliverability parameters are constantly changing, StrongMail continually pushes updates to its software installations, including the latest throttling limits, bounce codes and other ISP rules to keep their customers performing at maximum efficiency.

“Today´s legitimate senders face a tremendous challenge getting email delivered in an environment where the rules are constantly changing,” said Frank Addante, Founder of StrongMail Systems. “The StrongMail platform enables enterprises like RealNetworks to focus less on the mechanics of email delivery and more on the value that email can bring to their business.”

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