London, 17th January 2006: Mobestar, a leading provider of mobile video community applications and content, will officially launch mDate, its mobile dating solution, at this year´s 3GSM World Congress, the largest mobile business event in the world. Based on Mobestar´s unique Flexible Anonymous Communications Engine (FACE), mDate is the first mobile dating solution to offer anonymous live video and voice calling in a completely secure environment. It is available to network operators and brands as either a fully managed, outsourced solution or as an integrated solution, enabling them to launch a customised, revenue-generating mobile dating service with a short time to market.
mDate is the first mobile technology solution to evolve the mobile dating experience from simple text messaging to true-to-life dating by also allowing live voice and video calling between consenting members. Using FACE, all live calling between members is conducted in a totally secure and anonymous environment to provide members with total peace of mind – an essential requirement for a mobile dating service. mDate runs on existing 2G and 3G networks and is accessible through any compatible mobile phone, whenever a member wishes to use the service. Live voice calling is available between members over 2G, but 3G allows members with 3G handsets to choose either voice or live video calling.
“An increasing number of network operators and brands are launching services specifically developed for high speed wireless technologies such as 3G to increase ARPU from their customers. These services need to be innovative, provide value for money and be entertaining – mDate ticks all of these boxes,” explained Peter Richards, CEO, Mobestar. “As well as providing end users with the ultimate mobile dating service, mDate has been specifically designed to provide businesses with an attractive commercial model and a clear path through the technology and commercial minefields. mDate is Mobestar´s first mobile community solution but the underlying FACE platform can be easily adapted to suit other mobile communities such as sport, music and fashion.”
Visitors to 3GSM will be able to see mDate in action on stand CZ18 (hall 2, level 1) at this year´s 3GSM congress where 34,000 visitors are forecast to attend over the four days.
Established in February 2004, Mobestar is a privately funded mobile entertainment company that has developed a unique range of video-based mobile technology and content solutions. These solutions enable network operators and brands to develop, deliver and market innovative entertainment services directly to mobile phone users over 2G and 3G networks. Mobestar´s services bring like-minded communities of mobile owners together by providing exciting new mobile entertainment.
Mobestar´s FACE (Flexible Anonymous Communications Engine) sits at the heart of its flagship mobile community platform and enables network operators, service providers and brands to offer their customers a new form of interactive mobile communication including anonymous live voice and video calling. mDate, Mobestar´s unique mobile video dating solution, is the first application to use FACE. For further information please visit www.mobestar.com