First Movers Advantage Adopts Anonymizer Software to Enable Effective Internet-based Business Intelligence and Research

By | February 23, 2006

Anonymizer Inc., the leader in online identity protection technology and software solutions, and First Movers Advantage (FMA), a niche marketing services organization, today announced that FMA has selected Anonymizer Intelligence Chameleon™ to improve their ability to access Web sites when conducting business intelligence research on the Internet.

FMA joins a growing roster of Anonymizer Enterprise customers, as the company today also revealed more than 95 percent growth of Fortune 1000 business in 2005.

Companies have come to rely on the Internet for business intelligence, but are now discovering the information they obtain is compromised; it’s alarmingly inaccurate or misleading, or they’re blocked from certain Web sites altogether. FMA’s deployment of Anonymizer’s identity protection solution assures the company is able to access information online that is pertinent to the success of their business model. This enables them to provide qualified pre-mover direct mail lists and customer retention services to marketing professionals in the moving, mortgage, insurance, home improvement, and additional related industries.

“The Internet is the foundation of our business and without it, we are dead in the water,” said Brian Long, president, First Movers Advantage. “We turned to Anonymizer so we could discreetly conduct business on the Internet.

“The addition of First Movers Advantage to Anonymizer’s growing list of enterprise customers is exciting,” said John Roshala, vice president of Enterprise Sales, Anonymizer. “Anonymizer guarantees that every piece of information collected through the Anonymizer Intelligence Chameleon will be easily obtained, accurate, and reliable.”

To learn more about the online threats companies face when conducting Internet-based business intelligence, visit to download a free white paper.

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