Entuity Launches Channel Partner Network to Serve SME Demand

By | June 28, 2006

Entuity™, Inc., the global developer of the Eye of the Storm® (EYE), has launched the Entuity Channel Partner Network – ECPnet™. The programme delivers targeted go-to-market resources for resellers to identify and acquire new customers in Entuity’s fastest growing customer base – small to medium enterprises.

“Small to medium enterprises have led the recent economic recovery by turning to IT solutions to increase productivity,” said Kenneth Klapproth, director of marketing at Entuity. “Their growing networks need a scaleable enterprise management solution, but one that is easy to deploy with a quick time to value. For network solution and service providers, the ECPnet programme offers the ideal solution to penetrate new accounts, expand sales to existing customers, and increase margins through new services.”

ECPnet partners are comprised of experienced software and services providers selected for their expertise in systems integration, hardware, software development, content, training and other critical solutions and services. The programme includes generous product margins and is organised around three main categories – Referral Affiliate, Value Added Reseller, and Service Partners – with requirements and benefits tailored to meet the unique needs of each partner type. In addition, the ECPnet programme delivers access to resources to support the development, marketing and sales of the partner’s and Entuity’s products and services. These include tailored promotional programmes such as: co-branded marketing collateral; discounts on Entuity technical training courses; access to full Entuity technical support on a global basis; access to resources that deliver press releases; white papers, customer case studies and more.

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