Advanced Micro Devices is set to unveil its Turion processor line. The Turion mobile processor is designed for the new “thin and light” notebooks which are increasing in popularity.
The Turion processors will consume 35 less watts of power says Bahr Mahony, a marketing manager in AMD´s Mobile Business Segment. These processors are based on the same architecture as its Opteron and Athlon 64 processors, with an integrated memory controller and 64-bit extensions to the x86 instruction set, he says.
AMD has made significant inroads against Intel in the desktop market in 2004, but has found the notebook market harder to crack. Intel’s Pentium M processor, as well as its Centrino line, has attracted legions of notebook buyers looking for desktop-like performance in thin and light notebooks.
At the company´s analyst meeting in November, AMD said it was working on new processor designs for thin-and-light notebooks that would compete head-to-head with the Pentium M. Those chips will carry the Turion brand and be available in the first half of 2005, Mahony says.
AMD do not currently have a worthy adversary to the Centrino setup, so this is a logical step for them to be taking. The Turino processor will be a 64 bit processor which will probably be replacing the Mobile Athlon 64 chip. They are designed to run with a greater thermal efficiency, thus reducing the need for cooling.
AMD will have to work hard to beat Intel in this market, but a bit of competition never hurt anyone. Intel are expected to release their second generation Centrino setup later on this month, so it looks like it´ll be an interesting year for mobile computing. We´ll keep you up to date with developments.